Promoting your Business with Corporate Clothing

No matter where you go or what line of business you are in, it is generally agreed that first impressions are lasting impressions.  If you are looking to promote a unified and cohesive corporate image then corporate clothing is the way to go.  Corporate clothing isn’t all about overalls and polo shirts, a well thought out investment in corporate clothing can see all of your workforce from domestic cleaning staff through to the board of directors all presenting the unified image of your company.

The Benefits of Corporate Clothing

When your employees have a uniform to wear you lose the risk of having them turn up for work inappropriately attired, you also lose the risk of having claims made against your company for damage to clothing or professional cleaning costs.  Visitors to your company premises will be presented with a structured corporate image that will hopefully reflect the structured organisation of your business, as everyone in the building will be dressed in clothing, which reflects the corporate image projected in other areas of your business.

From a purely business point of view there is no downside to providing corporate clothing for your staff, the initial investment may seem large but this needs to be offset against the cost of claims made for damage and specialist cleaning, and of course the overall image that your choice of corporate clothing will provide.

Staff Opposition

In any and every organisation there will always be at least one individual that will object to having to conform and wear a uniform, no matter how casual the design.  Management need to make it clear to all employees that the introduction of corporate clothing is not a decision that has been made lightly and that the wearing of it is not optional.  Personality can rarely be subdued by the wearing of a uniform, as individuals will always find ways of making a personal statement via jewellery, cosmetics or even the choice of shoes.

It needs to be highlighted that the provision of corporate clothing to them eliminates the need for them to buy clothing especially for work, or risk having their clothing damaged in the workplace, and that is it now very much a work requirement that they need to adhere to.

Staff Benefits

One of the major factors that may sway employees towards the wearing of corporate clothing supplied by an employer is that in certain circumstances uniform and the cleaning thereof can be covered by a tax allowance, providing that the clothing in question must be provided by the employer and not bought elsewhere.  

Some employers will accommodate this tax relief through their payroll departments whilst others will leave it to the individual to claim the rebate through their regional tax office.  However it is done, it is another way that the employee will be saving money by wearing the corporate clothing provided by their employer.  The corporate identity of your business can be applied to almost any item of clothing, giving you a cohesive company image.